![]() But less than half of all podcast downloads come from IP addresses that can be resolved to a household, let alone an individual. Every podcast has content, and that content can be transcribed and contextualized and then targeted. I said: Contextualization of content will gain major focus for ad targeting at scale. Bryan’s 2021 Prediction: Contextual Expansion ![]() And now that it’s live, I wanted to review my predictions from last year first, then expand a bit more on mine for next year.Īccountability of progress is key to a growing industry, so by reflecting on whether the prediction came true or if it fell short, it adds (or subtracts) to the veracity of my thoughts on the coming year. I’m thankful they again asked me to be a part of. Santoro eventually said Cho’s Ponzi scheme was collapsing, and the killings may have been a “robbery gone bad” of a wealthy family.Every year, Pacific Content asks members of the podcast industry to weigh in on their predictions for the year to come. So why did Cho kill Song and her family? There remains a lack of a plausible motive, but the fact remains he still committed the murders.įrank Santoro, the Deputy District Attorney, said the murders were “sophisticated and deliberate.” Byung Song also accused Cho of trying to confuse the investigation to make him the prime suspect. Cho spoke very good English, which was a status symbol in the community.Ĭho ended up receiving a life sentence without the possibility of parole in 2012. But within the Korean immigrant community, he was a very trustworthy person. However, Cho never had any real credentials or licenses. Cho promised a friend he would get a 4% return on a $25,000 investment, and Cho made good on his returns. Cho built a reputation as a reputable businessman in the community. Cho lived three floors below Charis Song.Ĭho ran a Ponzi scheme in the community which Adair and Choi say eventually became a multi-million dollar scheme. In 2012, the Los Angeles Times reported authorities finally found a DNA match with a neighbor named Robin Kyu Cho. They drove fancy cars and owned a business, and they were thought of as very successful in Koreatown.īut there was still not enough evidence to prove Song was guilty of the murders, so it became a cold case, for a very long time. ![]() Song and his wife were having marital problems, but for the community, the Song family was very well off. There was no DNA link between Byung Song and the crime, but the lead investigator for the case still believed Song was involved. The Koreatown daily newspapers did not help: they camped outside Song’s business and church, looking for evidence Song may be guilty of killing his wife, son, and nanny. He was the immediate suspect, and law enforcement did not believe him when he said he was not involved in the murders. They started looking for the most obvious suspect: Byung Song, Song’s husband, who was a businessman in the community. The Korean community was also shocked at Song’s husband possibly being involved, a former Korean Marine, self-made businessman, and respected churchgoer. Ben Adair and Sharon Choi say in the Strangeland podcast that the murders shocked Koreatown, and daily newspapers covered the murders frequently and revealed intensely personal details about Charis Song and her family. The case actually had DNA evidence, but authorities were unable to find DNA for the suspect. Her hands were bound and her mouth was gagged with duct tape, and she was found slumped along the bathroom floor. It was a brutal crime scene that seemed to lack a motive. Their names were Eun Sik Min, a 56-year-old woman, Charis Song, a 30-year-old mother, and Nathan Song, a two-year-old toddler.Īccording to Suzie Suh at CBS Los Angeles, the murders shocked the whole Miracle Mile area. Miracle Mile, California is close to one of those enclaves for Korean Americans, and it was the site of the murder of two women and a two-year-old boy in 2003.
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